LTV: From Zero to Hero (The Definitive Guide)

Dec 30, 2025

Learn how to calculate Customer Lifetime Value (LTV) accurately. This guide covers the three essential formulas: Perpetuity, Cohort-Adjusted, and Advanced Discounted Cash Flow, while avoiding common pitfalls like using revenue instead of margin.

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4 Comments

Seb

Jan 2

Thanks for sharing Enrico!

my pleasure 😊

thanks for sharing

you're welcome

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LTV: From Zero to Hero (The Definitive Guide)